Hands-On with Facebook Ads

By Trusteducom Uncategorized

About Course

The Hands-On with Facebook Ads course is designed to take your Facebook advertising skills to the next level. This intermediate-level course focuses on the practical aspects of setting up and optimizing Facebook ad campaigns using advanced tools like Facebook Pixel, Conversion API, and Catalogs. You will learn how to target the right audience, optimize for conversions, and gain insights by analyzing your competitors’ strategies. This 3-hour course offers a comprehensive, hands-on learning experience complete with mindmaps, assessments, and a certificate of completion.

What Will You Learn?

  • Facebook Pixel Setup & Optimization: Learn how to install and optimize Pixel to track user interactions for better ad performance.
  • Conversion API: Understand how to set up and utilize the Conversion API to ensure accurate data collection even with restrictions like ad blockers.
  • Catalog Creation & Management: Explore how to create, manage, and optimize product catalogs for dynamic ads.
  • Advanced Targeting Techniques: Master advanced audience targeting, including lookalike audiences, interest-based targeting, and custom audiences.
  • Competitor Research & Spying Techniques: Learn effective tools and methods to analyze competitor ad strategies and outperform them.
  • Mindmaps for Better Learning: Utilize mindmaps to visualize complex strategies and simplify learning.
  • Assessment & Certification: Test your knowledge with assessments, and receive a certificate upon successful completion.

Course Content

Hands-On with Facebook Ads

  • Lesson 2 : Setting up Business Manager and logging to Ads Manager
    17:00
  • Lesson 3 : Setting up our first Facebook advertisement
    07:00
  • Lesson 4 : Installing Facebook Pixel
    11:00
  • Lesson 5 : Setting up Facebook Dynamic Ads and syncing Woo products
    12:00
  • Lesson 6 : Up & running with Facebook Custom Conversion
    11:00
  • Lesson 7 : Decoding patterns through Facebook Audience Insights.
    13:00
  • Lesson 8 : Setting up our first Facebook Lead Ads
    13:00
  • Lesson 9 : Best ways to spy on your competitors
    11:00
  • Lesson 10 : Best practices of Facebook strategy, and Wrap Up
    10:00
  • Hands-On with Facebook Ads Quiz