Facebook Advertising Fundamentals
About Course
Dive into the world of Facebook advertising with our Facebook Advertising Fundamentals course. This intermediate-level course is designed to equip you with the essential skills and knowledge needed to create effective advertising campaigns on Facebook. Over the span of 3 hours, you’ll learn about critical components such as pixels, conversion APIs, catalog management, advanced targeting techniques, and competitive analysis. By the end of the course, you’ll be ready to take your Facebook advertising efforts to the next level.
Course Content
Facebook Advertising Fundamentals
Lesson 1: Introduction to Meta Business Suite
06:00Lesson 2: Setting up an account on Meta Business Suite, and learning the ropes
07:00Lesson 3: Learn to add required assets smoothly
07:00Lesson 4: Meta Business Suite – settings in detail
06:00Lesson 5: Getting Started with Automated Ads – New Feature
07:30Lesson 6: Choosing goal while working with automated ads
07:30Lesson 7: Working with Facebook’s new settings – Advantage+
06:00Lesson 8: Setting goal – getting more messages and leads for our business
07:00Lesson 9: Working with Facebook’s Audiences – Different Options
10:00Lesson 10: Working with Custom Audience – Customer List
04:30Lesson 11: Learning the ropes of working with LLA
06:30Lesson 12: Starting with Ad Setup
08:30Lesson 13: The best dimensions we will be working with – decoded
07:00Lesson 14: Designing the Facebook Ad creatives – Software box mockups
13:00Lesson 15: Using ChatGPT to draft Facebook Ad’s content
04:30Lesson 16: Breaking down the audience layering mechanism
05:00Lesson 17: Setting up Facebook Shop or Catalogue – Automated Process
06:00Lesson 18: Working with Facebook experiments – A/B testing, and other techniques
03:30Lesson 19: End-to-end Facebook & Instagram Ad setup
05:00Lesson 20: A complete wrap-up of the course, and what all we learned
02:00Facebook Advertising Fundamentals
